Minute Maid is the leading global brand for juice beverages. Over time the company expanded into new markets and the visual identity had become scattered and inconsistent. We were tasked with developing a cohesive system that would work across multiple continents and all forms of media tying together the various products under one visual identity.

 We created a new masterbrand that establishes consistency across markets while allowing for flexibility with each market's brand name. We then developed a fresh perspective on photography, illustration, typography, and a layout system that brought the brand’s positioning — Let’s Keep the Good Growing — to life.